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Well, I don’t think anyone saw this coming – Horizon has purchased Pro-Line Racing.
Here’s the official statement sent this morning:
“Champaign, Illinois — Horizon Hobby is excited to announce the acquisition of Pro-Line Racing, the leading innovator in the RC performance and customization accessory market.
“Pro-Line Racing is one of the strongest RC brands in the world, with over 38 years of providing innovative products,” Chris Dickerson, Horizon’s President, said. “Horizon has a longstanding partnership with Pro-Line. Throughout our relationship, we’ve always admired Pro-Line’s commitment to expanding the customer experience through innovative product design.” Dickerson continued, “Beyond the product, we’ve always admired the Pro-Line team’s passion and feel they share the same values as Horizon. We are very confident this will be a strong cultural fit.”
Todd Mattson, Chief Executive Officer and Owner of Pro-Line, said, “For over 38 years, Pro-Line Racing has created unforgettable memories for the everyday backyard hero and won 12 IFMAR World Championship titles. We are proud to have built a strong brand with Pro-Line that is known for innovation and quality. Our partnership with Horizon creates significant opportunity for us to take Pro-Line to the next level by leveraging Horizon’s resources, such as global marketing and distribution channels.”
Dickerson added, “Horizon strives to provide the best brands in RC to its customers. By bringing Pro-Line into our family of proprietary brands, we take an important step forward in continuing on that commitment. We feel that by aligning our development and marketing resources, we’ll find new ways to innovate and create exceptional customer experiences. Further, Pro-Line manufactures in the United States and will help Horizon expand our manufacturing experience.”
Pro-Line will continue to operate at their facility in Banning, CA. The terms of the agreement were not disclosed.
Pro-Line Racing was founded in 1982 and is a passionate team of American innovators bonded by vision and determination. They are a US manufacturer and 12-Time World Champion, with the goal to always satisfy their RC customers through cutting edge and high-performance accessory products for a wide variety of classes and scales of RC surface vehicles. Pro-Line is based in Banning, California.
The Undisputed Leader in Radio Control
Horizon Hobby, LLC was founded in 1985. Since then, Horizon has become the undisputed global leader in radio control products and accessories. Forging strong relationships with hobby manufacturers, retailers and consumers around the world, the company features the best brands in the industry. Horizon is committed to delivering innovative products and providing an exceptional customer experience. With employees around the globe, Horizon Hobby is an international company with locations in the United States, Germany, England, and China. The company is headquartered in Champaign, Illinois.”
Will certainly be interesting to see how this all plays out.
For more information, please visit: www.horizonhobby.com
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